Sunday, January 9, 2011

Some media about the ASB bank TV adverts...

Every couple of months I trawl Dr Google looking to see if any new diabetes/ivf/NZ blogs have turned up.

Today, to my surprise, I found a whole bunch of articles relating to the TV ad for a New Zealand bank, ASB, that is offering loans for IVF. I wrote an article about it here.

These are some of the more interesting ones I found:

Just interesting to see that I wasn't the only one who reacted strongly to these ads.

Amongst all the bad stuff:
  • IVF is expensive
  • And emotionally taxing
  • And there is not enough public funding in NZ for it
  • And access to that funding is very strict and unfair
  • Maybe the ad is exploiting infertile people?
  • And it's definitely not realistic - very much rosy-tinted glasses material
  • Such as being able to afford a loan - that means that one of the parents is wealthy enough on a single income to look after the whole family while the Mum is on maternity leave etc... Not very realistic, for us at least.
  • And they get triplets! NZ has a single embryo transfer policy for public funded treatments
  • Then they have enough money for a new car!

Was some good news:
  • ASB (the bank who made the advert) has raised the awareness of infertility in New Zealand
  • This could in turn make people aware that IVF/infertility treatments are very expensive, and more public funding is desperately needed here.

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